Blindness Is Not Inability Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Blindness Is Not Inability. Answer: Identification and analysis of the social marketing issue There are various benefits of employing people with vision impaired into the organization. In a recent research by Augustus and Library of Congress (2015), there has been realized a 91% of the untapped workforce, who want to be employed. Thus, Vision Australia is launching a Blindness, not inability campaign. Many blind people are willing to work hard and be loyal to their job. In addition, there are more likely not employed elsewhere. This campaign focuses on eliminating the expected norm by employers that blind people cannot do a good job in the organization because of their movement safety and the fact that they cannot access computers or be able to respond to emails promptly. Well, this is not true, and the campaign hopes to create a clear picture of how effective the vision-impaired people can be in the organization. The campaign is aimed at further shedding light on the issue of discriminating visually impaired people in hiring in organizations. Recruiters in an organization should be able to view the visually impaired people as productive as any other person and give them the chance to showcase their skills. Social cognitive theory for the application of blindness is not inability campaign This campaign is based on social cognitive theory, where the visually impaired individuals will set their goals in the organisation and work towards achieving them despite their condition (Davidson and Kanopy, 2016). Visually impaired individuals can be very productive in their job, so long as they have their objectives and goals to focus on. According to this theory, the campaign seeks to portray that, even while blind, an employee can harness their skills and be fit to achieve the organizations goals. Employers should learn that blindness is not inability in any way. This theory is crucial in the campaign because it helps to avoid making many errors in carrying it out. This theory should be able to demonstrate a link between exposure to the campaign message to the employers and the rapid change being influenced by this campaign to them (Klapdor, 2013). Theories in this campaign are meant to carry out evaluations on the campaigns, both in the effects and any wrong outcomes associated with the campaign. Development of the social marketing planning process This campaign targets on a large organization. Vision Australia seeks tho carry out this campaign by benefit positioning. This will help in creating job vacancies for the blind in a big organization. This includes changing the already existing perception that visually impaired people are not fit to work in organizations. The campaign calls for employers to offer visually impaired people a chance so that they can be able to enjoy the financial freedom like the rest of the people. This untapped workforce could bring positive changes to the organization at large. This campaign seeks to have a change of attitude in the organization on offering the visually impaired people with a job. Large organizations are the principal target in this campaign because many of the large organizations have limited workforce that has any disability. They tend to have a belief that people with disability will not be as productive like the rest of the workforce. However, there are three positive things about people with disabilities (Klapdor, 2013). First, people with disability are less likely to be absent from work nor take sick leaves. Secondly, individuals with visual impairment are likely to be loyal to their employers thus there is less turnover. Lastly, individuals with a disability tend to be flexible and are good problem solvers, due to the challenges they have faced in life. With the above, individuals with a disability can be as productive as the rest o the workforce in the organization. In marketing, this campaign, Vision Australia considers the four Ps ofmarketing (Bowen and Ozuem, 2016). Product The campaign seeks to change the existing attitudes in organizations that visually impaired people will not perform. It focuses on creating awareness that visually impaired people are as productive as the rest of the workforce in an organization. Price In the marketing process, the price of carrying this campaign has been set aside to impact on the marketing strategy and the outcomes. Promotion This campaign will be disseminated to the organizations through, advertising, social media marketing, video marketing, email marketing and search engine marketing to reach many organizations. Place This campaign is mainly going to be carried online, to reach as many potential clients as possible. Analysis of the social marketing environment upstream/downstream and policy issues The upstream issues in this campaign are to visit the large organizations to know how they perceive the issue of having the visually impaired people as part of the workforce. In addition, research on how other larger organization offer opportunities to visually impaired individuals. The downstream issues in the campaign are to use the downstream market to test on the ads and promotions before the actual campaign begins. Implementation of the social marketing campaign The campaign will be implemented through media outlets. This includes T.V, print media and social media outlets. Through this platform, the organization hopes that the campaign will reach the right audiences at the right time. Vision Australia will launch this campaign, through the media presence in order to create awareness and to start the campaign on a good note. Through the social media marketing, the keyword is the main objective to look on when carrying out the campaign to reach a larger audience. The social media strategies include using the outbound engine and mix panel in marketing, tracking on the visitors behaviour on the campaigns site and posts, use of landing pages, and repurposing the old content each time to look new and unique (Kim, 2016). Evaluation The progress of this campaign will be closely monitored through feedback from the social media and blog platforms, where employers who have signed up for the campaign will provide their insights on the blindness is not inability campaign. In addition, monitoring of this platform will be necessitated, by collecting the information that will be provided by employers who have signed up for this campaign, on the number of visually impaired people that have been incorporated in their organizations since the beginning of the campaign (Griffith London Metropolitan University, 2013). Lastly, the campaign will also be closely monitored through the search engine rankings. References Augustus, P., Library of Congress, (2015).Employment of people with disabilities: A resource guide. Bowen, G., Ozuem, W. (2016).Competitive social media marketing strategies. Hershey, PA: Business Science Reference. Davidson, F., Kanopy (Firm). (2016).Bandura's Social Cognitive Theory: An Introduction. Griffith, D., London Metropolitan University, (2013).Blind justice?: An investigation into the social and economic effectiveness of discrimination law in the delivery of fair employment for visually impaired people. London: London Metropolitan University. Kim, C. M. (2016).Social media campaigns: Strategies for public relations and marketing. New York, NY: Routledge. Klapdor, S. (2013).Effectiveness of online marketing campaigns: An investigation into online multichannel and search engine advertising. Wiesbaden: Springer Fachmedien Wiesbaden.